Arrow Capital Management

Overview

Arrow Capital Management is an employee-owned company, founded in 1999 in Toronto. Arrow’s expertise in active portfolio management and manager selection is evident in its strong, diverse platform, which provides clients with access to a global selection of actively managed investment funds. The firm had a distinct profile and offering but was failing to communicate that difference through their website or any other client touch points.

The Idea

Advisors need to demonstrate their expertise by bringing their clients unique investment alternatives that exceed expected returns while balancing risk. The brand strategy resulted in a creative platform that was themed on “The Uncommon Path to Investing.” Graphically the branding incorporated rare, unusual elements of the natural world to vividly illustrate the uncommon path. Functionally, the website UX was designed to meet the needs of time-starved Wealth Advisors who need a fast, accurate filtering system to source the key fund information their clients require.